The Interlocking G BELT

The Interlocking G BELT

Sunday, February 15, 2015

Ch. 2 - Strategic Planning for Competitive Advantage


In 2015, Gucci has a new line of belts coming out this fall.  The success of their previous belts make Gucci believe that these belts should fly off the shelf.

In addition, Gucci has the advertising budget to push this through various marketing channels, so it will certainly reach luxury consumers as well as aspirational consumers. Gucci sells unisex, formal, classic and exotic belts 

The different variations of belts helps Gucci sell at the broader scale and enables them to reach an international clientele.  Lastly, Brand ambassador and actress Ms. Bing Bing


appears in the new Gucci ad campaign for the Chinese that will picture handbags, rings, belts and watches from the new and existing collections. The campaign will begin this month and will be shown to consumers in mainland China, Hong Kong and Taiwan.



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