Ch. 3 - Ethics & Social Responsibility



Gucci donated 1.15 million to UNICEF's ‘Schools for Africa’ after the name of its children’s collection. Founded in 2004 in partnership with the Nelson Mandela Foundation, UNICEF’s ‘Schools for Africa’ helps to increase access to quality basic education for millions of children in Africa. In addition, Gucci emphasis on helping the most disadvantaged girls, orphans, children living in extreme poverty and other vulnerable children. In conclusion, I believe that it's a good marketing tool to help promote their children clothes line.