The Interlocking G BELT

The Interlocking G BELT

Sunday, February 8, 2015

Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

Brief History




Gucci is one of the world’s preeminent luxury brands, recognized the world over for its fashion innovation and impeccable Italian craftsmanship.
 
Ever since Guccio Gucci founded the house in Florence in 1921, the brand has been a destination for the world’s most discerning men and women, representing at once contemporary glamour and traditional Made In Italy craftsmanship. Gucci designs and produces women’s and men’s ready-to-wear, handbags, small leather goods, travel accessories, footwear, fine jewelry, watches, eyewear,
 
As Gucci enters the next century of activity, it’s taking a strong position on corporate responsibility. From sustainability to philanthropy, Gucci is committed to its role in the global community. Fragrances and cosmetics, children’s clothing as well as other timeless lifestyle items.



                       Mission Statement

Gucci's mission statement is that the price is forgotten long after the quality remains










 


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