Ch. 4 - The Marketing Environment



Gucci's marketing strategy is quite diverse and caters to every ethnicity. Whether, its rapper "Gucci Mane" (Gucci being his rap name) saying Gucci in his music, or Actor Chris Evans taking a provocative centerfold picture gearing towards the young generation, Gucci spans a broad spectrum. Highlighted below, actress and singer, Jennifer Lopez appeals to the Hispanic American culture, and adding her twins, to make gucci family friendly. And James Franco cruises down the street looking sophisticated. Gucci seems to cover all its bases when it comes to marketing in the fashion world.

Jennifer Lopez



 


James Franco



Chris Evans

Gucci Mane

Ch. 3 - Ethics & Social Responsibility



Gucci donated 1.15 million to UNICEF's ‘Schools for Africa’ after the name of its children’s collection. Founded in 2004 in partnership with the Nelson Mandela Foundation, UNICEF’s ‘Schools for Africa’ helps to increase access to quality basic education for millions of children in Africa. In addition, Gucci emphasis on helping the most disadvantaged girls, orphans, children living in extreme poverty and other vulnerable children. In conclusion, I believe that it's a good marketing tool to help promote their children clothes line. 

Ch. 2 - Strategic Planning for Competitive Advantage

In 2015, Gucci has a new line of belts coming out this fall.  The success of their previous belts make Gucci believe that these belts should fly off the shelf.

In addition, Gucci has the advertising budget to push this through various marketing channels, so it will certainly reach luxury consumers as well as aspirational consumers. Gucci sells unisex, formal, classic and exotic belts 

The different variations of belts helps Gucci sell at the broader scale and enables them to reach an international clientele.  Lastly, Brand ambassador and actress Ms. Bing Bing

appears in the new Gucci ad campaign for the Chinese that will picture handbags, rings, belts and watches from the new and existing collections. The campaign will begin this month and will be shown to consumers in mainland China, Hong Kong and Taiwan.

Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

Brief History



Gucci is one of the world’s preeminent luxury brands, recognized the world over for its fashion innovation and impeccable Italian craftsmanship.

 

Ever since Guccio Gucci founded the house in Florence in 1921, the brand has been a destination for the world’s most discerning men and women, representing at once contemporary glamour and traditional Made In Italy craftsmanship. Gucci designs and produces women’s and men’s ready-to-wear, handbags, small leather goods, travel accessories, footwear, fine jewelry, watches, eyewear,

 

As Gucci enters the next century of activity, it’s taking a strong position on corporate responsibility. From sustainability to philanthropy, Gucci is committed to its role in the global community. Fragrances and cosmetics, children’s clothing as well as other timeless lifestyle items.


                       Mission Statement

Gucci's mission statement is that the price is forgotten long after the quality remains