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Gucci launched its US e-commerce site in 2002. In
addition, the site operates in 17 countries in 8 different languages, while
ecommerce is offered in 12 countries. With over 2,000 skus available online the
gucci.com site is considered one of the benchmarks of the fashion industry. Furthermore, Gucci has been successful in
attracting new customers is because of the attention paid to the internet.
Through the site, Facebook, Twitter and the Gucci App, the brand reaches a
growing digitally customer base.
The Gucci Official page on Facebook has over 900,000 fans
and is growing steadily. At the end of 2014, the Gucci App, which is updated
every two months, counts more than 600,000 downloads and over 1,100,000
updates.
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