The Interlocking G BELT

The Interlocking G BELT

Friday, March 13, 2015

Ch. 6 - Consumer Decision Making


Gucci understands the importance of keeping their customers happy. Therefore, their decision making is paramount. The logo and icons for which Gucci is recognized all over the world continues to expand because of the in-store surveys and high demand from customers.
 
 In addition, each item tell a story, and the customers loves the wonderful narratives behind them. First, it's the iconic bamboo handle of the Gucci’s Bamboo bag that was first introduced in 1947. Second, it is the Gucci’s signature interlocked G belts. Last but not least, is the Gucci’s men and women sneakers collection, that can be worn at a formal affair, or at a sports event.
 
 Keeping in mind of the customer, you can purchase all these items on Gucci's website, globally and internationally. Furthermore, it can also be said that their decision making over the years promoting its business activities, on social media, fashion shows, and endorsements helps create awareness of its products to its customers.

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