Gucci is more of a demographic segmentation. Mainly, because they target groups by age, gender, income, ethnic background, and family life cycle. In addition, Gucci's target market is affluent, middle to upper class, fashionable, thirty and above individuals that invest in their fashion.
Typically, Gucci tries to appeal to women in their 20’s or 30’s with high quality, fashionable products, and who aspire to be part of the jet set lifestyle. This image attracts people who feel they can relate to this profile or who wish to aspire to this image
Gucci new target market now is kids between ages 5 through 10. There new kids collection is available this fall
The importance of the
Gucci brand positioning is that is distinctive and has an aura of exclusivity
amongst its target audience. Gucci has a
wide range of products ranging from shoes, watches, jewellery, clothes,
perfumes, eyewear, baby wear, home goods (including furniture, bedding and
wallpaper), luggage, handbags and gifts (even including gadgets for pets)
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