Ch. 15- Marketing Communications

Gucci's does a lot of its promotion through technology as well as charity work.
 In addition, some of these methods are print, internet, and the media. One of their strategies
is to come up with different campaigns and enter in partnerships with different kinds
of organizations all over the world. 

Of course every campaign has their own theme
in accordance to the season its being released in. 

The name brand Gucci is very well
known all over the world and lucky for them it makes their jobs a lot easier and also
gives them a competitive advantage over the competition.