Ch. 17 - Personal Selling and Sales Management

Gucci is a relationship selling company because they're focus is too build a relationship with their customers. That goal is achieved my hiring salespeople who are knowledgeable about Gucci's product, friendly, patience, and honest.

 Furthermore, the salesperson is hands on with the customer, so the customer feels that they're getting the personal attention they desire and every question answered.  

In addition, Gucci gets every customer name, email, and address to send them personal greeting cards on holidays, and birthdays. These types of personal gestures and interaction goes along way with the customer because it makes them feel special.

Lastly, Gucci sales management team helps with the training of the employees, salespeople, marketing, store visiting, grand opening, and inventory